SPONSOR WOMEN’S WEEKEND!

LGBT audiences respond strongly to targeted advertising with a high-level of brand recognition and recall.
  • 50% are more likely to patronize a business that tailors its advertising to the LGBT community;
  • 70% are inclined to consider brands that support non-profit organizations and causes important to them as LGBT individuals;
  • In a 12 month period, 23% switched their patronage to a competing company due to its support of the LGBT community;
  • 70% would remain loyal to a company that they perceive to be LGBT-friendly, even if a less friendly competitor offers a more affordable or convenient product or service.

​Source: 2011 Harris Poll, in partnership with Witeck Communications

VIEW/DOWNLOAD 2019 WW SPONSOR PACKET
Follow by Email
Facebook
Twitter
Instagram